Your training

as a Management Assistant for Tourism and Leisure (m/f/d)

Location: "Kevelaer Marketing" staff unit - "Economic Development / City Management / Tourism" department



In this three-year apprenticeship, we will make you fit in theory and practice!

You will receive both vocational training (Alfred-Müller-Armack-Berufskolleg in Cologne) and on-the-job training in the "Kevelaer Marketing" department of the pilgrimage town of Kevelaer. Here, the areas of culture, city marketing and tourism, including the city's concert and stage house and public meeting place, are bundled into an exciting working environment with many creative opportunities. Kevelaer has a colorful bouquet of offers for interested people from near and far, and you will soon be able to help implement and communicate them.

Join us in picking up local citizens for our program and bringing others to Kevelaer!

Tourism and leisure salespeople develop, broker and sell tourism products and services: For example, they provide interested parties with information and advice on tourist and cultural offers and take reservations and bookings. They provide information, e.g. on the opening times of local facilities, put together tourist packages and calculate prices for these. They also initiate and coordinate leisure activities, taking into account the wishes of target groups and customers. They plan events and ensure their organization. They work closely with local partners, build and maintain networks. They also promote regional tourism through public relations and advertising.


We are looking for people who are committed and willing to learn, who communicate positively and are open to new
ideas. We expect:

  • At least Fachoberschulreife
  • High motivation, willingness to perform and learn
  • Diligence and ability to concentrate
  • Communication skills and sociability
  • organizational skills
  • Commercial thinking, negotiating skills and assertiveness


We offer among other things:

  • A varied, interesting and challenging apprenticeship in a friendly team
  • maximum practical relevance
  • an attractive salary (monthly training allowance (gross) in the 1st training year (AJ): € 1,218.26, in the 2nd AJ: € 1,268.20, in the 3rd AJ: € 1,314.02)
  • all other benefits under collective bargaining law, such as a vacation scheme above the statutory entitlement, a special annual payment, a company pension scheme and much more.


The pilgrimage town of Kevelaer regularly trains one trainee (m/f/d) in this profession. As a rule, the training position is reallocated every three years (after the previous trainee (m/f/d) has completed their training).

As soon as the apprenticeship is advertised (usually in the fall), you are welcome to apply via our online application portal.

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